Now showing items 1-2 of 2
Opinion Leadership in Online Travel Communities and the Purchase of Hotel Products and Services in Kenya
(Kenyatta University, 2020)
Opinion leaders are individuals who influence opinions, behaviour, beliefs, and purchase decisions of people in their social circles. Opinion leaders have been studied extensively in a traditional offline context, but ...
Risk Exposure and Management Strategies as Determinants of Customers’ Satisfaction In Selected Golf Clubs Within Nairobi City and Kiambu Counties, Kenya.
Risks have been reported to hamper operation and customer satisfaction in various service-based organizations. In golf clubs, the main objectives are to enhance quality and safe services and facilities, which in turn satisfy ...