|dc.description.abstract||In the last two decades, there has been an influx of new entrants in Kenyan tyre sector with
key players being Kingsway Tyres Limited, Sameer Africa Limited as well as Auto Express Limited
among others, which import quality and cheap tyres from Asian countries including China. With the
purpose of ensuring transparence in top organizations’ management and maintaining investor’s
confidence, it is more essential for firms to avail potential insight on drivers of resources and
organization trends. It is therefore important to understand whether the use of technological resource
management plays a major role in firms’ performance. This study used a descriptive research design.
Moreover, the study population comprised of 170 heads of finance, human resource, sales and
marketing, warehouse, IT and audit departments in 29 Kenyan tyre firms. Krejcie and Morgan sample
size determination formula was deployed to determine the sample size. Moreover, stratified random
sampling was employed to select a total of 118 individuals from study population. Primary data which
was collected using questionnaires was deployed during the study. Questionnaire was employed to
gather primary data. Questionnaire composed of close ended as well as open ended questions.
Quantitative data was collected using close ended questions while qualitative data was obtained by
employing open ended questions. Moreover, quantitative data was then analyzed using inferential as
well as descriptive statistics through the support of SPSS version 22. Additionally, descriptive statistics
concentrated on computation of percentages, frequency distribution, standard deviation and mean.
Inferential statistic focused on regression analysis, which was deployed to determine an association
between independent study variables and dependent study variable. Results were then given in tables
as well as figures (pie charts and bar charts). The study found that technological resource management
has positive as well as significant effect on firm performance of tyre firms in Kenya. The study
recommends that the firm should adopt modern technology in order to ensure timely delivery of freight
and goods, tracking and tracing of imported goods and monitor the progress of all shipment and