Personality Attributes as Influencers of Micro-Enterprise Growth at Kamukunji in Nairobi, Kenya
Oroko, Huldah K.
Ondigi, S. R.
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Several studies indicate significant relationship between personality attributes and microenterprise growth. A correlational survey on 354 micro-enterprises manufacturing metallic products at Kamukunji stipulate positive and negative influences between personality attributes and vertical plus horizontal growth in employees, sales, departments and divisions. Data collection using structured questionnaire administered face to face signifies that desire to be boss and desire to succeed propels growth. Personality attributes model (60.85% variance explained), Kaiser-Meyer-Olkin (KMO = .82) measure of sampling adequacy, and Bartlett’s test of sphericity (.001) remain statistically significant. The 13 hypotheses designate 61.54% acceptance and provides the relationship between personality attributes and micro-enterprise growth. The study implies that there exists a positive relationship between personality attributes of an entrepreneur and growth of microenterprises.