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    REBRANDING PACKAGES OF KENYAN BEVERAGES TARGETING THE URBAN YOUTH USING VISUALS FROM THE LOCAL FASHION CULTURE 

    MUNEZA, DERRICK (Kenyatta University, 2018-08)
    This study aimed at using visuals derived from local fashion culture in rebranding packages of Kenyan beverages that target the urban youth. These beverages are sold on markets which comprise relatively homogeneous ...
    Thumbnail

    REBRANDING PACKAGES OF KENYAN BEVERAGES TARGETING THE URBAN YOUTH USING VISUALS FROM THE LOCAL FASHION CULTURE 

    MUNEZA, DERRICK (Kenyatta University, 2018-08)
    This study aimed at using visuals derived from local fashion culture in rebranding packages of Kenyan beverages that target the urban youth. These beverages are sold on markets which comprise relatively homogeneous ...

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    MUNEZA, DERRICK (2)
    Date Issued2018 (2)

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