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REBRANDING PACKAGES OF KENYAN BEVERAGES TARGETING THE URBAN YOUTH USING VISUALS FROM THE LOCAL FASHION CULTURE

MUNEZA, DERRICK (Kenyatta University, 2018-08)

This study aimed at using visuals derived from local fashion culture in rebranding packages of Kenyan beverages that target the urban youth. These beverages are sold on markets which comprise relatively homogeneous ...

REBRANDING PACKAGES OF KENYAN BEVERAGES TARGETING THE URBAN YOUTH USING VISUALS FROM THE LOCAL FASHION CULTURE

MUNEZA, DERRICK (Kenyatta University, 2018-08)

This study aimed at using visuals derived from local fashion culture in rebranding packages of Kenyan beverages that target the urban youth. These beverages are sold on markets which comprise relatively homogeneous ...