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Corporate Branding Strategies and Performance of Commercial Banks in Kenya 

Kuria, Judith Nyambura (Corporate Branding Strategies and Performance of Commercial Banks in Kenya, 2020-11)
Banks in Kenya continue to record decreased profitability due to face stiff competition from non-bank institutions. Corporate branding strategy provides direction and scope an organization takes in its journey to identify ...
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Corporate Branding Strategies and Performance of Commercial Banks in Kenya 

Kuria, Judith Nyambura (Kenyatta University, 2020-11)
Banks in Kenya continue to record decreased profitability due to face stiff competition from non-bank institutions. Corporate branding strategy provides direction and scope an organization takes in its journey to identify ...

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Author
Kuria, Judith Nyambura (2)
SubjectCorporate Branding Strategies (2)Performance (2)Commercial Banks (1)Commercial Banks in Kenya (1)Kenya (1)... View MoreDate Issued
2020 (2)

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