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Corporate Branding Strategies and Performance of Commercial Banks in Kenya
(Corporate Branding Strategies and Performance of Commercial Banks in Kenya, 2020-11)
Banks in Kenya continue to record decreased profitability due to face stiff competition from non-bank institutions. Corporate branding strategy provides direction and scope an organization takes in its journey to identify ...
Corporate Branding Strategies and Performance of Commercial Banks in Kenya
(Kenyatta University, 2020-11)
Banks in Kenya continue to record decreased profitability due to face stiff competition from non-bank institutions. Corporate branding strategy provides direction and scope an organization takes in its journey to identify ...