Now showing items 1-2 of 2
Competitive Strategies and Performance of Tea Processing Factories in Murang’a County, Kenya
(Kenyatta University, 2020-06)
In today’s rapidly changing economic and business environments tea factories in Kenya compete for customers, revenue, market share with products and services that meet customer’s needs. The Kenyan tea producing industry ...
Competitive Strategies and Performance of Oil Marketing Companies in Nairobi County, Kenya
(Kenyatta University, 2020-02)
Competitive strategies involve a unique way of competing in a particular market. This can be achieved by a company learning a distinctive way of competing in different sets of markets. In an attempt to compete differently ...