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Now showing items 1-10 of 248
Corporate Branding Strategies and Performance of Commercial Banks in Kenya
(Corporate Branding Strategies and Performance of Commercial Banks in Kenya, 2020-11)
Banks in Kenya continue to record decreased profitability due to face stiff competition from non-bank institutions. Corporate branding strategy provides direction and scope an organization takes in its journey to identify ...
Corporate Branding Strategies and Performance of Commercial Banks in Kenya
(Kenyatta University, 2020-11)
Banks in Kenya continue to record decreased profitability due to face stiff competition from non-bank institutions. Corporate branding strategy provides direction and scope an organization takes in its journey to identify ...
Strategy Implementation and Performance of Tana River County Government, Kenya
(Kenyatta University, 2020-01)
The environments in which organizations operate have become increasingly uncertain posing a lot of challenges. County governments like any other organizations are also faced with similar challenges in strategy implementation ...
Quality Service Provision and Performance of Devolved County Governments in Kenya: A Case of Turkana County, Kenya
(Kenyatta University, 2020-11)
The study sought to generally determine the influence of quality service provision on the performance of devolved county governments in Kenya. The specific objectives were to examine the influence of reliability, tangible ...
Effect of Innovation Strategies on Performance of Real Estates Firms in Mavoko Sub-County, Kenya
(Kenyatta University, 2020-05)
The two main aims that every business organization must endeavour to achieve are achieving a point of economic gain as well as improving company's performance comparative to its players. An innovative executed approach is ...
Competitive Strategies and Performance of Oil Marketing Companies in Nairobi County, Kenya
(Kenyatta University, 2020-02)
Competitive strategies involve a unique way of competing in a particular market. This can be achieved by a company learning a distinctive way of competing in different sets of markets. In an attempt to compete differently ...
Corporate Image Management Strategy and Performance of Sugar Companies in the Western Region of Kenya
(Kenyatta University, 2020-10)
Sugar firms have been constantly under threat of collapsing possibly after their dismal
performance, leading to perception of poor corporate image. For instance, Sugar
Companies in western region have been continuously ...
Market Expansion Strategies and Performance of Telkom Kenya Limited in Nairobi City County, Kenya
(Kenyatta University, 2020-01)
The environmental conditions of many companies have changed rapidly. This resulted to serious competition among telecommunication companies in Kenya, which caused Telkom Kenya Limited to seek for effective marketing expansion ...
Competitive Strategies and Performance of Insurance Companies in Kenya
(Kenyatta University, 2020-02)
Due to globalization and technological developments, global insurance industry is in upward trend.
However, insurance penetration is still low in Kenya. Limited studies have been conducted on
significant influence of ...
Innovative Strategies and the Performance of Savings and Credit Cooperatives in Nyeri County, Kenya
(Kenyatta University, 2020-08)
Reforms in banking industry have brought about many structural changes in the sector and encouraged competition. As a result, financial institutions like SACCOs have adopted competitive strategies including innovation ...