Browsing RP-Department of Tourism Management by Title
Now showing items 28-43 of 43
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Perceptions of Tourism Students towards Career Choice in the Kenyan Tourism Industry: A Comparative Study of Moi University and Kenya Utalii College
(AJTHLS, 2015)A number of researches investigating on tourism students’ career choices and course of study selection have been widely documented. However, few studies have been carried out focusing on the process and context in which ... -
Potential Influence Of IS0 9001: 2000 Quality Management Principles on Service Quality in Kenya’s hotel industry
(Current Issues in African Tourism Research, 2017)In this time of globalization and turbulent economic environment, hotel establishments in the world are required to implement new management approaches in order to provide high quality service. Implementation of quality ... -
Relationship between Employee Retention Strategies and Career Sustainability in Travel and Tour Firms in Mombasa County, Keny
(Research Publishing Academy (RPA), 2019)Employees in organizations that have mechanisms for employee retention can experience higher career sustainability. However, there is limited literature that can provide more understanding on the link between employee ... -
Relationship between Gender and Proactive Work Behavior in the Kenya’s Hotel Industry
(ResearchGate, 2017)According to Kenya National Bureau of Statistics report, (2016), wage employment by industry and sex statistics indicate a majority of males employed in the modern sector than female with accommodation and food service ... -
Role of International Celebrity Events Destination Promotion on Tour Firms Performance in Nairobi City County, Kenya
(Stratford Peer Reviewed Journals and Book Publishing, 2021)Events are crucial for development of destinations across different parts of the world since they possess important social, cultural, and economic outputs. International celebrity events provide additional destination ... -
The Roles of Destination Brands in Influencing Choices of Wildlife-Based Tourists in Kenya
(2013)This paper is concerned with discerning the efficacy of park branding in influencing tourist choice behaviour and understanding behavioural differences of visitors as a basis for explaining their choice and behavioural ... -
Selecting Non-Classified Hotels in Kenya: What Really Matters for Business Guests?
(AJHTL, 2014)Non-classified hotels, which comprise small hotels and guest houses, are important accommodation providers offering limited services and products as compared to the classified hotels. Through guest satisfaction, they can ... -
Stakeholders’ Level of Involvement and Achievement of Sustainability Tourism and Hospitality Industry in Kakamega County
(Stratford Peer Reviewed Journals and Book Publishing, 2021-07)Tourism is a ‘double edged sword’, while it has immense potential to accelerate socioeconomic development in a region; it can also put tremendous pressure and strain on environment and socio-cultural ethos. The issue of ... -
Strategies Adopted in Adventure Tourism Product Diversification in Sustainable Tourism Development in Elgeyo Marakwet County, Kenya
(Academia edu, 2018)Tourism as a sector of the economy is used by most countries in the advocacy of economic development. Most of the adventure tourists/visitors travel to rural areas to experience natural wonders of the world which are ... -
Sustainable Tourism and Economic Growth Nexus in Kenya: Policy Implications for Post-Covid-19
(Goodwood Publishing, 2020)Purpose: The COVID-19 global pandemic has caused an unprecedented socio-economic impact. It has also raised our awareness of the role sustainability needs to play in our economic activities. This study investigated how ... -
Tourism in Kenya: An analysis of strategic issues and challenges
(2012-01)This paper examines the current situation of Kenya's tourism based on analysis of various secondary sources including government records, news articles, a corpus of academic papers and discussions with industry players ... -
Tourism Product Influence on Domestic Tourists Choice of Mombasa County, Kenya
(African Journal of Hospitality, Tourism and Leisure., 2022-06)This study was aimed at determining the contribution of the tourism product on domestic tourism performance in Mombasa County, Kenya. Mixed research method was employed and primary data gathered through well-structured ... -
Towards a Competitive Framework for Park Branding in Kenya: Case of Premium and Under-utilized Parks in Kenya
(SciTechnol, 2014)This paper is concerned with discerning the efficacy of park branding in influencing tourist choice behaviour and understanding behavioural differences of visitors as a basis for explaining their choice and behavioural ... -
Wildlife Conservation, Safari Tourism and the Role of Tourism Certification in Kenya: A Postcolonial Critique
(Tourism Recreation Research, 2011)Kenya’s national parks and game reserves form the pillar of the country’s tourism industry, and wildlifeviewing and safari tourism are significant generators of income and foreign exchange. The promulgation of pioneer ... -
Wildlife conservation, visitors’ preferences and habitat conditions for wildlife tourism at Oljogi Conservancy in Laikipia County, Kenya
(International Academic Journal of Social Sciences and Education, 2020)The enormous potentials of wildlife tourism in recreation, community and economic development can be maximized through focusing on visitors’ preference in ensuring sustainability of this increasingly important sector. ... -
The Wildlife Tourism Market to Kenya (2002–2003)
(Taylor &Francis, 2011-02-06)An understanding of the wildlife tourism market is fundamental for the development of a competitive and sustainable tourism industry. It is imperative to product development and segmentation, especially with regard to ...
