Browsing RP-Department of Tourism Management by Title
Now showing items 18-37 of 43
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Influence of Cognitive Destination Brand Image on Wildlife Park Attractiveness: A Case Study of the Amboseli-Tsavo Ecosystem, Kenya
(IJRISS, 2023)The attractiveness of a holiday destination motivates the development and growth of tourism in terms of tourists’ perceived value; however, the attractiveness of wildlife protected places, such as game parks, is little ... -
The Influence of Contextual Factors on HACCP System Practices in Four and Five Star Rated Hotels in Nairobi City County, Kenya
(Eastern Africa Journal of Contemporary Research (EAJCR), 2020)Hazard Analysis Critical Control Point (HACCP) system is an important food safety strategy that most food production entities throughout the world endeavor to implement. However, a variety of contextual factors influence ... -
Influence of Cultural Festivals and Custom Artifacts on Tourism Development in Baringo County, Kenya
(Stratford Peer Reviewed Journals and Book Publishing, 2018)Culture and tourism have a mutually beneficial relationship which can strengthen the attractiveness and competitiveness of regions and countries. In Kenya, Baringo is a melting pot of cultures and the many communities ... -
Influence of Customer Service on the Performance of Hospitality Enterprises: Lessons from Sunbird Tourism Limited in Malawi
(African Journal of Tourism, Hospitality and Leisure Studies, 2017)This paper examines the influence of customer service on the success of hospitality enterprises. The paper argues that in order to deliver excellent services that will result into profitable hospitality business, there ... -
The influence of ethnicity on leisure pursuits and tourism behaviour of Somali immigrants in Leeuwarden, Netherlands
(Academic Journals, 2010-07)This study is based on the premise that there are fundamental differences in tourism behaviour of immigrants in Europe, such that, there are certain ethnic and cultural determinants to travel preferences, choice and ... -
The influence of ethnicity on leisure pursuits and tourism behaviour of Somali immigrants in Leeuwarden, Netherlands
(2011-10-31)This study is based on the premise that there are fundamental differences in tourism behaviour of immigrants in Europe, such that, there are certain ethnic and cultural determinants to travel preferences, choice and ... -
Influence of Interpersonal Communication on Hotel Performance: A Case of Classified Hotels along the Kenyan Coastal Tourism Hub
(IJRISS, 2023)Kenya’s coast is a renowned tourism hub, thanks to its natural beaches, a serene environment and worldclass hotels. Unfortunately, these hotels’ average check has been inconsistent. Insecurity, seasonality challenges, and ... -
Influencing Role of Cultural Diversity on Destination Brand Equity, Mombasa County, Kenya
(AJHT, 2022-02)Product diversity and the producer are inseparable and crucial in choosing cultural products within a region. The study sought to understand cultural diversity in influencing destination brand equity in Mombasa County. ... -
Landscape Governance through Partnerships: Lessons from Amboseli, Kenya
(Taylor & Francis, 2020)The Amboseli landscape in Kenya has long been facing persistent challenges regarding conservation and development. To mitigate these problems and contribute to the Sustainable Development Goals (SDGs), various policy ... -
Market Profiling and Positioning of Park Brands in Kenya (Case of Premium and Under-Utilized Parks
(John Wiley and Sons, 2015)The study sought to investigate the market profiling and positioning of park branding in Kenya. Tourism arrivals in Kenya are currently spatially concentrated in only six parks, which receive 81% of the total number of ... -
Perceptions of Tourism Students towards Career Choice in the Kenyan Tourism Industry: A Comparative Study of Moi University and Kenya Utalii College
(AJTHLS, 2015)A number of researches investigating on tourism students’ career choices and course of study selection have been widely documented. However, few studies have been carried out focusing on the process and context in which ... -
Potential Influence Of IS0 9001: 2000 Quality Management Principles on Service Quality in Kenya’s hotel industry
(Current Issues in African Tourism Research, 2017)In this time of globalization and turbulent economic environment, hotel establishments in the world are required to implement new management approaches in order to provide high quality service. Implementation of quality ... -
Relationship between Employee Retention Strategies and Career Sustainability in Travel and Tour Firms in Mombasa County, Keny
(Research Publishing Academy (RPA), 2019)Employees in organizations that have mechanisms for employee retention can experience higher career sustainability. However, there is limited literature that can provide more understanding on the link between employee ... -
Relationship between Gender and Proactive Work Behavior in the Kenya’s Hotel Industry
(ResearchGate, 2017)According to Kenya National Bureau of Statistics report, (2016), wage employment by industry and sex statistics indicate a majority of males employed in the modern sector than female with accommodation and food service ... -
Role of International Celebrity Events Destination Promotion on Tour Firms Performance in Nairobi City County, Kenya
(Stratford Peer Reviewed Journals and Book Publishing, 2021)Events are crucial for development of destinations across different parts of the world since they possess important social, cultural, and economic outputs. International celebrity events provide additional destination ... -
The Roles of Destination Brands in Influencing Choices of Wildlife-Based Tourists in Kenya
(2013)This paper is concerned with discerning the efficacy of park branding in influencing tourist choice behaviour and understanding behavioural differences of visitors as a basis for explaining their choice and behavioural ... -
Selecting Non-Classified Hotels in Kenya: What Really Matters for Business Guests?
(AJHTL, 2014)Non-classified hotels, which comprise small hotels and guest houses, are important accommodation providers offering limited services and products as compared to the classified hotels. Through guest satisfaction, they can ... -
Stakeholders’ Level of Involvement and Achievement of Sustainability Tourism and Hospitality Industry in Kakamega County
(Stratford Peer Reviewed Journals and Book Publishing, 2021-07)Tourism is a ‘double edged sword’, while it has immense potential to accelerate socioeconomic development in a region; it can also put tremendous pressure and strain on environment and socio-cultural ethos. The issue of ... -
Strategies Adopted in Adventure Tourism Product Diversification in Sustainable Tourism Development in Elgeyo Marakwet County, Kenya
(Academia edu, 2018)Tourism as a sector of the economy is used by most countries in the advocacy of economic development. Most of the adventure tourists/visitors travel to rural areas to experience natural wonders of the world which are ... -
Sustainable Tourism and Economic Growth Nexus in Kenya: Policy Implications for Post-Covid-19
(Goodwood Publishing, 2020)Purpose: The COVID-19 global pandemic has caused an unprecedented socio-economic impact. It has also raised our awareness of the role sustainability needs to play in our economic activities. This study investigated how ...
