Browsing RP-Department of Applied Economics by Author "Gachanja, Paul M."

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Resource Configurations on Sustainable Competitive advantage of Food and Beverage Firms in Kenya: A Resource Based View of the Firm

Minja, D.; Gachanja, Paul M.; Mutunga, S.L. (2015-02-25)

The resource based view has gained immense importance in business theorizing and has been widely accepted as a theory. The Kenyan manufacturing sector contributes about 10 percent to the GDP of which agro-processing contributes ...