Corporate social responsibility and company's financial performance : a case of the mobile industry in Kenya

Abstract

This research study was intended to examine the relationship between corporate social responsibility and company's financial performance in the mobile phone industry in Kenya. It is a case study of the mobile phone industry in Kenya. This research study is significant because, there is no research that has been carried out in Kenya's mobile phone industry to examine whether there is a relationship between involvement in CSR initiatives and company's financial performance. Chapter 1 covers the background of the study, statement of the problem, objectives of the study, research questions, significance of the study, scope of the study and the limitations of the study. Chapter 2 covers the literature review. This entails introduction to CSR and company's financial performance, conceptual framework, past studies done in the area of CSR combined with the critical review as well as summary and gaps to be filled by the study. Chapter 3 covers the research methodology. The researcher adopted a descriptive research design.Out of population of 91 a sample size of 35 respondents, representing 38.5% was picked.The data was collected by the researcher by use of questionnaire and interview methods.The data was coded and analyzed by use of SPSS (Statistical Package for Social Studies).The findings are represented in chapter 4 in the form of tables, charts and percentages. The researcher established that there exists no relationship between corporate social responsibility and company's financial performance. Chapter 5 covers the summary and conclusions, answers to research questions, conclusion, recommendations, limitations of the study and suggestions for further research.