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Now showing items 11-20 of 92
The Moderating Role of External Environment on the Relationship between Resource Isolating Mechanism and Sustainable Competitive Advantage
(IAEME Publication, 2019)
Dynamic changes in the firm’s external environment influence the future direction
of the firm. The operations of the firm are affected by the striking advances in
globalization such as shifts in technology, stiff competition ...
Effects of Perceived Attributes, Perceived Risk and Perceived Value on Usage of Online Retailing Services
(Macrothink Institute, 2014)
This study sought to establish the effect of perceived attributes, perceived risk and perceived value on usage of online retailing services in Nairobi, Kenya. It employed a descriptive, correlational, survey design whereby ...
Loan Repayment and Sustainability of Government Funded Micro-Credit Initiatives in Murang’a County, Kenya
(Center for Promoting Ideas, 2014)
In the attempt to alleviate poverty and empower the poor, many non-governmental organizations and Government
line agencies have been providing credit money and social services to rural dwellers in Kenya. The role of ...
Moderating Effect of External Operating Environment on the Relationship Between Corporate Strategies and Performance of Manufacturing Firms in Nairobi City County, Kenya
(IISTE, 2019)
Theoretical propositions in strategic management show that the external operating environment of a firm
influences the relationship between other organizational factors and performance. However, most of the arguments
have ...
Influence of Geographical Expansion Strategy on the Growth of East African Breweries Limited in Nairobi County, Kenya
(Research Publish Journals, 2018)
The main objective of this study was to establish the influence of geographical expansion strategy on the
growth of East African Breweries Limited in Kenya. The study adopted a descriptive research design. The target
respondents ...
Corporate Growth Strategies, External Operating Environment and Firm Performance: An Empirical Survey of Large Manufacturing Firms in Nairobi City County, Kenya
(Sciedu Press, 2019)
Theoretical literature in strategic management describes performance as outcome of firm’s strategic objectives, which are developed and executed at the corporate level of management. Conceptual propositions also suggest ...
The Interplay of Entrepreneurial Innovation, Government Regulation and Performance: any Lessons for The SMEs. A Theoretical Review
(European Scientific Institute, 2021)
Entrepreneurial innovation is acknowledged as a key driver for
improving the productivity of small and medium-sized enterprises. The
effect of innovation on performance has been extensively researched, but
many have ...
Strategic Assets And Performance: The Role Of Research And Development In Food Processing Firms In Nairobi City County, Kenya
(IJIRAS), 2019)
This study examined the effect of research and development as a strategic asset on performance of 102 registered Food Processing Firms based in Nairobi City County in Kenya. The independent and dependent variables in this ...
The moderating effect of industrial context on the relationship between brand equity and consumer choice in branded bottled water Nairobi, Kenya
(European Scientific Institute, 2014-02)
Previous research has shown that brand equity influence consumer choice, however this literature has been limited to broad base view of choice in which specific industry and location characteristic have not been explicitly ...
Towards a Theoretical Model for Human Resource Management Information Systems, Government Policy and Organizational Performance: A Research Agenda
(International Organization Of Scientific Research (IOSR), 2017)
This study carries out a critical review of literature on human resource management information system, government policy and organization performance. The motivation for carrying out this literature review is presented ...