This study sought to establish the effect of perceived attributes, perceived risk and perceived value on usage of online retailing services in Nairobi, Kenya. It employed a descriptive, correlational, survey design whereby ...

The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers’ ...

The rapid growth of electronic commerce (e-commerce) across the globe has led to a growing demand for better understanding of this phenomenon. While the assertion in the popular press is that there seems to be an understanding ...