Now showing items 1-3 of 3
Effects of Perceived Attributes, Perceived Risk and Perceived Value on Usage of Online Retailing Services
(Macrothink Institute, 2014)
This study sought to establish the effect of perceived attributes, perceived risk and perceived value on usage of online retailing services in Nairobi, Kenya. It employed a descriptive, correlational, survey design whereby ...
Customers’ Perceptions as an Antecedent of Satisfaction with Online Retailing Services
(Faculty of Management University of Warsaw., 2018)
The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers’ ...
An Assessment of the State of E-Commerce in Kenya
(Gretsa University, 2019)
The rapid growth of electronic commerce (e-commerce) across the globe has led to a growing demand for better understanding of this phenomenon. While the assertion in the popular press is that there seems to be an understanding ...