Dynamic changes in the firm’s external environment influence the future direction of the firm. The operations of the firm are affected by the striking advances in globalization such as shifts in technology, stiff competition ...

Creation and sustaining of competitive advantage can be realized if the firm is capable of converting resources into processes. This enables the firm to build capabilities and competences that enable it to gain competitive edge ...

Purpose of the study: Cost leadership strategy is driven by economies of scale, economies of scope, and operational efficiency is a remedy to a performance where firms are facing high costs. This study sought to investigate ...

Kenyan commercial banks are facing intense rivalry within the industry due to dynamic changes in the external environment. For survival in the industry, it is important that banks respond to the changes in the ...