Now showing items 1-2 of 2
The Mediating Effect of Competitive Advantage on the Relationship between Corporate Strategies and Performance of Manufacturing Firms in Nairobi City County, Kenya
(International Organization of Scientific Research (IOSR), 2019)
Competitive advantage is often described as the strategic abilities in possession of the firm, generated from its unique combination of resources and attributes to emerge ahead of competitors in the industry. There are ...
Effect of Corporate Strategies on the Performance of Manufacturing Firms in Nairobi City County, Kenya
(Strategic Journals, 2019)
Performance is an important factor in firm strategic analysis since it helps in measurement of the competitive position of an organization within industry. Most theoretical literature in strategic management describes ...