Sports marketing, as a business operation is capable of generating billions of dollars in revenue every year. A major source of revenue generation in sporting events, results from ticket sales attributable to spectator ...

The benefits of sport to the individual participant and society are well known and widely recognized. Specifically, the social, psychological and health benefits of sport serve as a driving force for peoples' pursuit of ...

The study examined the influence of significant others in socialization into sport of athletes in Kenya Secondary Schools. Data was collected through questionnaires from 636 (320 male and 316 female) athletes who were ...

The purpose of this paper was to investigate the reasons why post-graduate students don't participate in structured sport and their leisure activities. Data was collected through questionnaires from 53 randomly selected ...

Sports behaviour has been perceived by some sociologists to have a sharp inclination to commercial production industry. It has variously been viewed by many authors as a great entertainment for cash. Similarly, besides ...

There is a strong theological background supporting sports in Islam (Qur'an, 16:8). However, this is on condition that it is lawful and does not hamper other religious obligations (Quran 2: :: 19, 5: 91-92). Conclusive ...

Participation In sports in African universities is essentially at two levels, that is, recreational and competitive. However, enrollment in sports at the universities is minimal due to structural, inter-personal, ...

Development Goals (MDGs) has ostensibly created a catalytic effect on the development of sports and physical education because it helps set and frame the global, national and local development agenda, provides the vision ...

The purpose of this study was to find out whether there was gender equity in competitive sports in Uganda. A cross sectional survey was conducted whereby a total of 350 respondents from 10 sports federations in Uganda ...