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Towards a fashionable attire for women's' sports marketing.
(Kenyatta University, 2013-11)
Sports marketing, as a business operation is capable of generating billions of dollars in revenue every
year. A major source of revenue generation in sporting events, results from ticket sales attributable to
spectator ...
TowardsUplifting the Standard of Athletic Performance by Universities in Kenya.
(Kenyatta University, 2013-11)
The benefits of sport to the individual participant and society are well known and widely recognized.
Specifically, the social, psychological and health benefits of sport serve as a driving force for peoples'
pursuit of ...
Influence of Significant Others in Socialization into Sports: The Case of Kenyan Secondary School Athletes
(Kenyatta University, 2005-11)
The study examined the influence of significant others in socialization
into sport of athletes in Kenya Secondary Schools. Data
was collected through questionnaires from 636 (320 male and 316
female) athletes who were ...
Analysis of influences in soccer: the case of Kenya Science Teachers College
(2007)
The purpose of this paper was to investigate the reasons why post-graduate students don't participate in
structured sport and their leisure activities. Data was collected through questionnaires from 53
randomly selected ...
Sports entrepreneurship in Kenya
(Kenyatta University, 1997)
Sports behaviour has been perceived by some sociologists to have a sharp
inclination to commercial production industry. It has variously been
viewed by many authors as a great entertainment for cash. Similarly,
besides ...
Socio-economic factors influencing muslim university student participation in sports in Kenya
(Makerere University, 2008)
There is a strong theological background supporting sports in Islam (Qur'an, 16:8).
However, this is on condition that it is lawful and does not hamper other religious
obligations (Quran 2: :: 19, 5: 91-92). Conclusive ...
The Nexus of Sports and Academics in Universities in Africa
(African Sport Management Association, 2011-12)
Participation In sports in African universities is essentially at two levels, that is,
recreational and competitive. However, enrollment in sports at the universities is
minimal due to structural, inter-personal, ...
The role of sports in promoting human rights and social justice
(Makerere University, 2008)
The role of sports and physical education in Kenyan learning institutions in achieving Millennium Development Goals (MDGs)
(Kenyatta University, 2005-11)
Development Goals (MDGs) has ostensibly created a catalytic
effect on the development of sports and physical education
because it helps set and frame the global, national and local
development agenda, provides the vision ...
Status of gender equity in competitive sports in Uganda
(Department of sport science Kyambogo University, 2013)
The purpose of this study was to find out whether
there was gender equity in competitive sports in
Uganda. A cross sectional survey was conducted
whereby a total of 350 respondents from 10 sports
federations in Uganda ...