A survey of factors that influence growth and performance of small-scale curio and handicraft businesses in Nairobi, Kenya
Muriithi, G. Stephen
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The purpose of this study was to get the factors that influence growth and performance of small scale curio and handicraft businesses in Nairobi, Kenya. Growth refers to the increase in spatial number or complexity for concrete entities in time or increase in some dimensions for abstract or hard-to-measure entities. It also refers to the mode of growth i.e. how growth parameters vary with time. (GEMIN11991). Bernadine et al (1995) defines performance as the outcome of work as it provides the strongest linkage to the strategic goals of the company, customer satisfaction and economic contribution. He says that performance measures should be set up when setting objectives and they should be specific, measurable, attainable and reliable and time bound. The objective of the study was to find out the factors affecting the growth and performance of small-scale curios and handicrafts in Nairobi, Kenya. Other specific objectives include legislation, market, funding and entrepreneurial and management skills. The study is considered important to various stakeholders including the owners of the curios and handicrafts. The government especially the Ministry of Trade and Industry and other researchers The research adopted a descriptive research design and the population size was 201 that included small scale curio and handicraft traders from four different locations in Nairobi. A sample size of 20% was drawn from the population; a systematic sampling technique was used to select the respondents. Data was collected by use of questionnaire method with both closed and open ended questions. Data was analyzed using descriptive statistics including frequency distribution tables, means, mode and standard deviation. At the end of study the researcher established the factors that influence growth and performance of small scale curio and handicraft businesses in Nairobi, Kenya. ln addition it was established how legislation, Entrepreneurial and management skills, Funding and market influence growth and performance of small scale curio and handicraft businesses in Nairobi.