Now showing items 1-2 of 2
The moderating effect of industrial context on the relationship between brand equity and consumer choice in branded bottled water Nairobi, Kenya
(European Scientific Institute, 2014-02)
Previous research has shown that brand equity influence consumer choice, however this literature has been limited to broad base view of choice in which specific industry and location characteristic have not been explicitly ...
An Empirical Study on the Relationship between Organizational Factors and Adoption of ICT among Health Related SMEs in Nairobi, Kenya
(nternational Journal of Arts and Commerce, 2013-03)
This study examined the effects of various organizational factors on the adoption of ICT by health-related SMEs in Kenya. The sample size was 189 informants comprising of 17 Chief Executive Officers (CEOs) of health-related ...