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Corporate Social Responsibility, Client Satisfaction and Competitive Advantage in Retail Banking Institutions in Kenya
(International Journal of Arts and Commerce, 2013-02)
Corporate Social Responsibility (CSR) plays a very important role in organizational development. Studies have shown that institutions that embrace this concept reap many benefits including customer loyalty, positive attitudes ...
The influence of retail network expansion on the competitive advantage of oil marketing firms in Kenya: case of vivo energy
The advent of liberalization in October 1994 in Kenya’s petroleum sub-sector has witnessed unprecedented influx of players into this sector. This has led to stiff competition, as the fight for customers seems to be a ...