Now showing items 1-2 of 2
Marketing Capability and the Performance of Mobile Service Provider Intermediary Organizations in Nairobi County, Kenya
(Contemporary Research Center, 2014)
This study sought to determine the effect of marketing capabilities on the performance of MSP intermediary organizations. There is a high recognition of the major role played by the telecommunication sector towards Kenya’s ...
The Effect of Marketing Capabilities and Distribution Strategy on Performance of MSP Intermediary Organisations’ in Nairobi County, Kenya
(Macrothink Institute -, 2014)
The purpose of this study was to determine the effect of marketing capabilities and distribution strategy the performance of MSP intermediary organizations. The mobile service providers sector is a major contributor to the ...