An Investigation of Critical Success Factors Affecting Performance of Ranches; A survey of Ranches in Laikipia East
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This project sought to establish the CSFs affecting performance of ranches in Laikipia East. Every organization has a mission that describes why it exists (its purpose) and where it intends to go (its direction). Achieving the mission takes the participation and skill of the entire organization. The organization must perform well in key areas on a consistent basis to achieve the mission. These key areas are unique to the organization and the industry in which it competes and can be defined as the organization's critical success factors. To achieve this objective of the study a survey design was adopted. Managers of ranches in Laikipia East were the target population. The population in the study is 352 managers in Laikipia East ranches. Random sampling with a sample of 30% of the population (86 respondents) was taken. Both primary and secondary data were taken for the purpose of this study. Primary data was collected using questionnaires which were administered through drop and pick later method. Secondary data was gathered through a review of published literature on the subject of study. Data analysis was done using descriptive statistics and presented in tables and figures with narrative explanations. Care was taken to protect the respondents and utmost confidentiality was observed. The researcher also ensured that there were no cases of breach of ethical standards in the research process. The study found that majority of the respondents were male and had degree or diploma qualifications. It was also noted that majority had worked in the hospitality industry for less than ten years. The findings also indicated that among all the CSFs under the study, resources and capabilities is a very important factor to performance of ranches followed closely by the services offered. Site and location affect performance to some extent and the marketing strategies used by the ranches are not very important to performance of ranches. From the findings one could easily come to the conclusion that on the overall qualified and experienced staff stands out as very important factors to successful performance of ranches. On the other hand competitors' location and demographic development seem to be having less effect to performance. However resources and capabilities as well as the services offered comes up as the most important CSFs that affect performance of ranches. Site and location and even marketing strategy do not come out as affecting performance of ranches strongly but just to some extent.