Impact of adopting electronic trading on performance of investment banks and brokerage firms in Kenya, based on D&M model
Investment banking industry has been in a process of significant transformation. The force behind this transformation of the banking industry is innovation in information technologies. Information and communication technology is at the centre of this global change curve of electronic banking system in Kenya today. It is against this background, this study investigated the relationship between e-trading and performance of Kenya investment banking system, based on the D&M model. Specifically, the study established whether there is relationship between the dependent variable i.e., performance measured by net benefits and the independent variables: system quality, information quality, service quality, and system usage and user satisfaction. The study used Primary data. The data was collected through questionnaires to the specific IT managers. The study used both descriptive and inferential statistics in analyzing the data. In general the study revealed that adoption of e-trading has strong and significance marginal effects performance on the Kenyan investment banking industry. Thus, there exists positive relationship between e-trading and investment banks and brokerage firms' performance. In general conclusion the electronic trading has made investment banking transaction to be easier by bringing services closer to its customers hence improving investment banking industry performance.