Factors influencing students' choice of an MBA programme in Kenya
Wanjohi, Kiarie Peter
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Since 2000 the thrust for a post-graduate degree in Kenya and grown in reaps and bounds. One programme that has been very popular is the MBA programme. Many Kenyans are currently pursuing this programme in different Kenyan universities. Different universities in Kenya have designed this programme in different ways and modes. Each year students enroll in MBA programmes using different modes. It is in this light that this study is designed to investigate the factors influencing student's choice of an MBA programmes in Kenya. The objectives of this study included: To find out institution's reputation influence on students' choice of the MBA programme; to establish programme structure influence on students' choice of the MBA programme; to determine facilities influence on students' choice of the MBA programme; to establish personal/demographic factors influence on students' choice of the MBA programme. The study took a descriptive study research design and the main data collection procedure was by semi-structured questionnaire. Primary data was collected using semi-structured questionnaires. The sampling frame was drawn from students enrolled for the MBA programme. The questionnaires were dropped and picked later. The response rate was ninety five percent. Data was analyzed by use of descriptive statistics where tables, mean score, percentages and standard deviation were generated and interpretation done. The study found out that personal factors have the greatest level of influence for the choice of the MBA degree. Students make a choice of an MBA degree because the ongoing career require further qualifications and to enhance career prospects. This was followed by the institutional reputation. The institutional reputation was influenced by the level of qualification of lecturers, enrolment procedures and MBA degree recognition internationally. In the facilities influence, MBA students preferred universities where classes were conducted during the day and evening and also the easy access to campus. The study recommended that universities offering MBA degree need to first establish the personal factors that influence students to pursue MBA degree. The reputation of the institution is also a factor that students look out for before enrolling for MBA degree. MBA students prefer universities that have highly qualified lecturers, enrollment procedures are easy to follow and the MBA degree is recognized internationally. The study also recommended that universities to clearly define the MBA mode of study and programme duration. On the facilities influence, universities that have MBA classes conducted during the day, evening and weekends and have a campus that is easy to access will attract students.