MST-Department of Business Administration
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Recent Submissions
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Effect of marketing communication mix on sales performance of soft drink companies in Dar Es Salaam, Tanzania
(Kenyatta University, 2017-06)The most fundamental feature of any company is sales of their product(s) because it support any business’ survival. Selling entails the use of advertising, sales promotions, publicity and direct marketing. Companies respond ... -
Influence of fire safety preparedness on success of fire safety projects in public secondary schools in Nairobi County, Kenya
(Kenyatta University, 2016-11)The ministry of education recognise fire disasters in schools as a serious challenge to learners' ability to attain their full potential. Fire safety projects in secondary schools, have been a serious challenge as depicted ... -
Effects of competitive advantage on organizational effectiveness in higher education institutions: a case of Kabarak University
(Kenyatta University, 2015-07)Today competitiveness has permeated from local to global businesses of all sorts. Moreover, in recent years, almost all of the organizations, if not all are involved with some form of competition, if not for customers, ... -
The Effect of the Balanced Score Card Model on Employees Perfomance within the Hospitality Sector: A case of Kenya Young Men’s Christian Association
(Kenyatta University, 2012-05)The research investigated the role of performance measurement within the hospitality industry and in particular, the Kenya YMCA. The research aimed at analyzing what is meant by performance management and established its ... -
Influence of marketing mix dimensions on perfomance of shopping malls in Nairobi City County Kenya.
(Kenyatta University, 2016-03)The retail sector in particular shopping malls forms a critical element of a community’s economic and social welfare. It provides shoppers with products variety, value for money, convenience and recreational services. ... -
Talent management strategies for generation y and competitive advantage of commercial banks in Kenya
(Kenyatta University, 2016-06)An organisation’s focus is to provide best quality at the lowest cost using its top talent which makes the difference between success and failure. They are therefore required to identify the impact of the values and work ... -
Assessment of Factors Influencing the Implementation of Strategic Plans in Public Secondary Schools (A Case of Nakuru North Sub County)
(Kenyatta University, 2015)Despite the evidence of the existence of strategic plans in learning institutions in Kenya, the greatest impediment to successful use of these strategies in education has been failure by institutions to implement them. ... -
An investigation into the effects of corporate dividend changes on earnings of firms participating at Nairobi securities exchange
(2013-06)Many previous studies have been conducted to provide theoretical as well as empirical insights to test whether corporate dividend changes predict future earnings of firms. Conflicting theories have emerged from the studies ... -
Factors affecting employee performance appraisal system (A case study of Geothermal Development Company)
(2013-12)The business world has experienced drastic changes over the last decade brought about by liberalization and globalization. Competition among companies has now become a norm for survival and hence the need to devise various ... -
Factors affecting performance of quality assurance and standards officers - a case study of Kiambu County
(2012)This is an investigation into the performance of QASOs in Kiambu County. The main objectives are to determine the reasons behind the dismal performance of QASOs in this County and by extension in the country at large, ... -
Determinants of micro credit performance in micro finances in Kenya
(Kenyatta University, 2013-11)Efficient debt management determines the cash flow and the success of the day-to-day operations of the business. Poor credit management leads to late payment to creditors and other stakeholders in the supply chain. This ... -
The relationship between product diversification and business growth in the banking industry in Kenya: The case of Co-operative bank of Kenya
(Kenyatta University, 2013)Businesses in the real world are faced by a challenge to either grow their portfolio or shut down due to the state of competition in many industries. The shareholders also demand value for their investments. Managers in ... -
Effects of Social Determinants on Growth of Business Enterprises a Case Study of Kisumu East Constituency – Kenya
(Kenyatta University, 2013)The purpose of this study was to explore the effects of social determinants on growth of business enterprises. The study was based on the following objectives; to examine how Family size, Marital status, Gender, Age ... -
Determinant of Customer Satisfaction in Organizations (Kenya Power, Nyeri Town)
(Kenyatta University, 2013)Quality customer service is something that a person in customer service strives for. It is the kind of customer service that makes everyone happy, such as service with a smile. Customer satisfaction has become the key ... -
An evaluation of the effects of internal banking factors on profitability of commercial banks in Kenya
(2013)The overall profitability of the banking sector in Kenya has improved tremendously over the last 10 years and the sector has also experienced rapid expansion in the recent past which resulted to intensive competition by ...
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Effect of marketing communication mix on sales performance of soft drink companies in Dar Es Salaam, Tanzania
(Kenyatta University, 2017-06)The most fundamental feature of any company is sales of their product(s) because it support any business’ survival. Selling entails the use of advertising, sales promotions, publicity and direct marketing. Companies respond ... -
Influence of fire safety preparedness on success of fire safety projects in public secondary schools in Nairobi County, Kenya
(Kenyatta University, 2016-11)The ministry of education recognise fire disasters in schools as a serious challenge to learners' ability to attain their full potential. Fire safety projects in secondary schools, have been a serious challenge as depicted ... -
Effects of competitive advantage on organizational effectiveness in higher education institutions: a case of Kabarak University
(Kenyatta University, 2015-07)Today competitiveness has permeated from local to global businesses of all sorts. Moreover, in recent years, almost all of the organizations, if not all are involved with some form of competition, if not for customers, ... -
The Effect of the Balanced Score Card Model on Employees Perfomance within the Hospitality Sector: A case of Kenya Young Men’s Christian Association
(Kenyatta University, 2012-05)The research investigated the role of performance measurement within the hospitality industry and in particular, the Kenya YMCA. The research aimed at analyzing what is meant by performance management and established its ... -
Influence of marketing mix dimensions on perfomance of shopping malls in Nairobi City County Kenya.
(Kenyatta University, 2016-03)The retail sector in particular shopping malls forms a critical element of a community’s economic and social welfare. It provides shoppers with products variety, value for money, convenience and recreational services. ... -
Talent management strategies for generation y and competitive advantage of commercial banks in Kenya
(Kenyatta University, 2016-06)An organisation’s focus is to provide best quality at the lowest cost using its top talent which makes the difference between success and failure. They are therefore required to identify the impact of the values and work ... -
Assessment of Factors Influencing the Implementation of Strategic Plans in Public Secondary Schools (A Case of Nakuru North Sub County)
(Kenyatta University, 2015)Despite the evidence of the existence of strategic plans in learning institutions in Kenya, the greatest impediment to successful use of these strategies in education has been failure by institutions to implement them. ... -
Factors affecting employee performance appraisal system (A case study of Geothermal Development Company)
(2013-12)The business world has experienced drastic changes over the last decade brought about by liberalization and globalization. Competition among companies has now become a norm for survival and hence the need to devise various ... -
An investigation into the effects of corporate dividend changes on earnings of firms participating at Nairobi securities exchange
(2013-06)Many previous studies have been conducted to provide theoretical as well as empirical insights to test whether corporate dividend changes predict future earnings of firms. Conflicting theories have emerged from the studies ... -
Factors affecting performance of quality assurance and standards officers - a case study of Kiambu County
(2012)This is an investigation into the performance of QASOs in Kiambu County. The main objectives are to determine the reasons behind the dismal performance of QASOs in this County and by extension in the country at large, ... -
The relationship between product diversification and business growth in the banking industry in Kenya: The case of Co-operative bank of Kenya
(Kenyatta University, 2013)Businesses in the real world are faced by a challenge to either grow their portfolio or shut down due to the state of competition in many industries. The shareholders also demand value for their investments. Managers in ... -
Determinants of micro credit performance in micro finances in Kenya
(Kenyatta University, 2013-11)Efficient debt management determines the cash flow and the success of the day-to-day operations of the business. Poor credit management leads to late payment to creditors and other stakeholders in the supply chain. This ... -
Effects of Social Determinants on Growth of Business Enterprises a Case Study of Kisumu East Constituency – Kenya
(Kenyatta University, 2013)The purpose of this study was to explore the effects of social determinants on growth of business enterprises. The study was based on the following objectives; to examine how Family size, Marital status, Gender, Age ... -
Determinant of Customer Satisfaction in Organizations (Kenya Power, Nyeri Town)
(Kenyatta University, 2013)Quality customer service is something that a person in customer service strives for. It is the kind of customer service that makes everyone happy, such as service with a smile. Customer satisfaction has become the key ... -
An evaluation of the effects of internal banking factors on profitability of commercial banks in Kenya
(2013)The overall profitability of the banking sector in Kenya has improved tremendously over the last 10 years and the sector has also experienced rapid expansion in the recent past which resulted to intensive competition by ... -
An Assessment of the Slow Rate of Insurance Firms Listing at the Nairobi Securities Exchange
(Kenyatta University, 2013)Capital markets are an essential part of the financial sectors of modem economies. The markets promote economic growth through enhanced savings mobilization. Nairobi Securities Exchange acts as an avenue for listed firms ... -
Strategies Adopted By Commercial Banks for Customer Retention in Laikipia County, Kenya
(Kenyatta University, 2015-11)Local studies done on customer retention in Kenya have not focused on strategies adopted to enhance customer retention in commercial banks and none of these studies sought to find out how relevant strategies can be used ... -
Effects of promotional activities on the market share of broadcast and pay television industry in kenya: a case of multichoice africa
(Kenyatta University, 2014)A company's sales quantities are important in the overall profit of the company due to the possibility of increased revenues from the unit profit margins of every product sold. Therefore, there is need for companies to ... -
Impact of agricultural finance in Kenya. case of Agricutural Finance Corporation.
(2004-10)The Agricultural Finance Corporation was established in 1963 and reconstructed on 21st March 1969 by an Act of Parliament Cap.323. The main function of the Corporation was to assist in the development of Agriculture and ... -
Effect of technology based customer relationship management on service quality in the telecommunications industry in Arusha, Tanzania
(Kenyatta University, 2015-06)Customer relationship management is a concept that was adopted by companies around 1990s. This concept cannot be ignored by companies, taking into consideration that companies are operating in a very competitive environment ...
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