|dc.description.abstract||This study investigates the content, form and style utilized by popular works. Selected works of Yusuf K. Dawood have been used as illustrative material.
The study adopts New-Historicism as the theoretical framework. This approach has been chosen because it treats all texts in a culture as necessarily expressive of its values and trends. It does not privilege any kind of writings over others. In addition this approach recognizes the symbiotic relationship that exist between 'social historical context' and 'literary context'. New-Historicism enables an analysis of the link between Dawood's works and their immediate social cultural realities that influence them.
The study seeks to investigate whether works of art can be both popular and serious, and is so, what particular elements make this duality possible. Chapter one establishes the scope and purpose of the study. Chapter two identifies and characterizes the link between Dawood's works and social realities like urbanization, mass media, and social stratification based on racial and economic considerations.
The study explores the way Dawood orientates his content and from to a heterogeneous urban population in chapter three. The strategies, which target wide readership, are discussed. The style and techniques of popular literature are examined in chapter four. This chapter discusses devices of humour and wit, the 'I' narrator and the use of medical language as crucial literary choices and as strategies to amuse and entertain. In conclusion, Dawood's works exhibit a duality of seriousness and popularity. His works are characterised by inclusiveness and innovation of content and form, which give it a unique newness. The findings of this study reiterates our thesis; that works can be both popular and serious and that such works draw their strength from their duality.||en_US