Effects of Social Determinants on Growth of Business Enterprises a Case Study of Kisumu East Constituency – Kenya
Ndeda, Moses Amoke
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The purpose of this study was to explore the effects of social determinants on growth of business enterprises. The study was based on the following objectives; to examine how Family size, Marital status, Gender, Age group, Family ties and Ethnicity of the entrepreneur affects growth of business enterprises. There are two hundred and fifty three small and medium business enterprises involved in production which are currently operating in Kisumu East constituency. These enterprises, operating in different fields, were the target population. From them, eighty four respondents were picked as the sample. Exploratory research design was used. Stratification and Snowball sampling techniques were used to select the target group. Businesses were stratified according to the gender of the operators and the field of interest to aid in comparison of all social determinants. The fields of interest were those operating in food processing, passenger transport, manufacture of molasses and so on. Data was collected through use of questionnaires and was presented through percentages, graphs, and tabulations, with SPSS being used to analyse results. The study showed that business growth is influenced by a number of social determinants such as family size, marital status, gender, age, family ties and ethnicity of the entrepreneur. It showed that large families encourage emergence of businesses while small families encourage their growth, married people engage in business for posterity and growth while single people do not focus on long lasting businesses, men have characteristics that help grow business large while women have the business opportunities but not the characteristics to help grow the businesses, qualities that are necessary to grow business such as experience and financial management come with age, support and attitude within a family may encourage or impede growth of business and a community's general aspirations and attitudes affects whether they concentrate on business to grow it or not. The study recommends an inclusion of studies on entrepreneurship in the primary and secondary school curriculum to focus young people onto business as means of employment, an introduction of a national entrepreneurship advisory council to advice entrepreneurs on how to address effects of these social factors to make their businesses grow, governments to ensure capital availability to entrepreneurs so that they can expand businesses and that efforts should be stepped up to ensure people have smaller families which are easier to focus on business growth.