The determinants of mobile phone technology adoption in Kenya
Musembi, Lukas Mukoma
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Even though mobile phone technology has brought new possibilities to the country such as mobile money transfer services, the unique mobile subscriber penetration rate in Kenya is below 50 percent. This means that Kenya is below the global level of optimization of mobile phone technology adoption that can act as an engine for economic growth. The economic importance of mobile phone technology as a communication tool, facilitator of financial transfer and a medium for access to information cannot be over-emphasized. Indeed, timely adoption and appropriate use of easily and widely available mobile phone technology is one opportunity that may help the country in realizing the digital mobile phone platform opportunities that exist. It is against this background that this study aimed to bridge the knowledge gap by investigating the primary determinants of mobile phone technology adoption. The main objective of this study was to establish the main determinants of mobile adoption in Kenya. The specific objectives were: To determine mobile phone technology characteristics that influences its adoption in Kenya; to determine the human characteristics that drive adoption of mobile phone technology in Kenya and to determine the economic factors that drive adoption of mobile phone technology. The study was guided by non-experimental research design. Cross sectional data drawn from a randomly selected sample of 177 respondents was used in the study. The descriptive statistics show that adopters were keen on a number of technology specific characteristic, namely the ability of the mobile phone to access internet and the memory size of the mobile phone. The log it model was used to estimate the determinants of mobile phone technology adoption. The regression results of the study indicate that all economic factors i.e income level of the adopter and cost of the mobile phone device, were important determinants of mobile phone adoption, while sex was the only significant human/adopter characteristic. All technology specific factors were found not to be statistically significant.