Diversification strategies applied by electronic mobile phone telecommunication companies to increase subscriber base growth: Airtel-kenya
Although Diversification Strategies Applied by Electronic Mobile Phone Telecommunication Companies to increase Subscriber Base Growth have greatly revolutionalised the way e-communication, banking and monetary transactions have existed and are being conducted globally, there has been no empirical evidence to date of a research on the Diversification Strategies Applied by the e-Mobile Phone Telecommunication Companies to Increase Subscriber Base Growth as a specific area of academic concern. In this respect the research endeavored to analyze why is there slow growth of subscriber base in the Sector? Which Diversification Strategies are they applying to increase their subscriber base growth? Do they have Sustainable diversification Strategies to increase their subscriber base? To combatively answer these queries this research delved in identifying application of diversification strategies in e-Mobile Phone Telecommunication Companies to Increase Subscriber '\ Base Growth. Purpose of the study was to analyse Diversification Strategies Applied by the e-Mobile Phone Telecommunication Companies to Increase Subscriber Base Growth. A survey design was be used. Stratified random sampling selected a sample from a target population consisting of 250 employees and 400 subscribers making a total of 900 participants. In our case a size of 40 employees was used. The researcher purposively considered 150 subscribers within any week. The target included 190 participants in total. The study was carried out in [airobi CBD. Gall (1993) acknowledged that the ideal setting of any study should be easily accessible to the researcher and should be that which permits instant rapport with the informants. Nairobi City was thus chosen due its easy accessibility to the researcher and relative high ICT awareness levels and e-mobile technology advancements in the region of concern. Questionnaires were used to collect data on samples. Descriptive statistics plus measures of central tendency, variability and correlations analyzed discrete data. Results were reported by the following objectives: To establish how Call Rate Tariffing is applied to increase subscriber base growth; To find out how Mobile Phone Electronic Money Transfer is applied to increase subscriber base growth.; To determine how Mobile Number Portability is applied to increase subscriber base growth. To findout how Internet Data Bundling is applied to increase subscriber base growth. To investigate how Partnerships are applied to Increase subscriber base growth. "'