Investigating influence of strategic partnership between commercial banks and telecommunications companies in Kenya
Duba, Teresa Qabale
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Business environment today has become complex, competitive and demanding. Customers are also increasingly becoming aware and demanding of effective and faster services. Corporate Organizations have positioned themselves in different ways in response to the current demands. Partnership is one of such strategies that have been adopted - world over. The dependent variable of the study is partnership between commercial banks and telecommunication companies in Kenya, the independent variables are factors that influence the same. The main objective of this paper is to investigate the influence of strategic partnership between commercial banks and telecommunication companies in Kenya. The specific objectives seeks to finding out the level of influence of desire for profit, social relationships and competitions on the existing partnerships as well as other intervening variables such as technology and human resource. The research will utilize descriptive survey mode of study. The target population will comprise of sixty middle and upper level managers of the nine partnerships out of the seventeen that exist between commercial banks telecommunication companies in Kenya. The study will use representative sample of existing partnerships between commercial banks and Telecommunication/mobile phone companies. The study will rely on both secondary and primary data to attain the information needed. Review of existing literature will be source of the secondary data while questionnaires as research instrument which will be tested and administered by the researcher to collect primary data on the study topic. Data will then be sorted coded and analyzed using the statistical package of social sciences [SPSS]. Researcher will then recommend as per the findings from the data analyzed.