Strategic responses to competition by the Kenya Ports Authority
Kimutai, Keter Meshack
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KPA is now operating In a more competitive business environment importance of strategic management cannot be overemphasized, than before, and the because it determines how an organization reacts to competition and other global challenges. The wayan organization reacts strategically will determine its survival and even prosperity. The purpose of this study is to find out the kind of challenges that KP A faces from competition and other global challenges. This study will also document the strategic responses that KP A has put in place and how it has performed given these responses. The study will be conducted in Mombasa where KP A has its headquarters and all the top managers are based. Stratified sampling method will be used in this study. Questionnaires, observation and interviews will be adopted as tools of data collection The findings of this study are expected to reveal the nature of challenges faced by KP A as a result of competition and others from the global arena. The study findings will also indicate how KPA has responded to these challenges and the success of the strategies being studied (Marketing, IT, organisation culture change and organisation structure).